Brand & Intellectual Property Guidelines

This policy applies to the following RECOVER assets:

RECOVER name and trademarks

• The RECOVER Initiative
• RECOVER
• RECOVER Certified BLS Instructor®
• RECOVER Certified ALS Instructor®
• RECOVER Certified BLS Rescuer® 
• RECOVER Certified ALS Rescuer®
• RECOVER Certified Pet Rescuer®
  

 RECOVER logo

RECOVER certification badges

RECOVER Guidelines

RECOVER Algorithms and Drug Dosing Charts

• RECOVER Guidelines are intended for broad educational use and are published as open access in the Journal of Veterinary Emergency & Critical Care (JVECC) under a Creative Commons (CC-BY-NC-ND) license. This license permits use and sharing with attribution for non-commercial purposes, without modification. 
• Use of RECOVER branding (including logo and trademarks) is restricted
• Use of RECOVER materials must not imply endorsement, certification, or affiliation unless explicitly authorized
• Users are responsible for ensuring an accurate representation of RECOVER content

General Rule

The RECOVER logo may not be used without prior written approval.

Limited Permitted Use

Logo use may be granted in limited circumstances, including:

• RECOVER Certified instructors (as defined in separate policy)
• Approved partners or collaborators
• Approved programs or events

Prohibited Uses

The RECOVER logo may not be:

• Modified, recolored, distorted, or cropped
• Used to imply endorsement or affiliation without approval
• Combined with other logos without approval
• Used in commercial materials without approval
• Used on promotional items, giveaways, merchandise, or branded materials (e.g., apparel, bags, printed materials, or other items) without prior written approval

RECOVER certification badges (see section 2.3.) are official visual indicators of an individual’s successful completion of a RECOVER certification program. Certification badges are distinct from the RECOVER logo and are governed by separate usage rules.

Eligibility for Use

Certification badges may only be used by individuals who:

• Have successfully completed the applicable RECOVER certification program
• Maintain an active and valid certification status

Certification badges are non-transferable and may only be used by the individual to whom they were issued.

Permitted Use

Certified individuals may use RECOVER certification badges:

• In professional profiles (e.g., CVs, email signatures, professional networking platforms)
• In personal credentials or biographical materials
• In educational or professional contexts where individual qualifications are presented

All badge use must:

• Accurately reflect current certification status
• Be used in its original, unaltered format
• Be clearly associated with the certified individual

Prohibited Use

Certification badges may not be:

• Used by individuals who are not currently certified
• Transferred, shared, or used by organizations, clinics, or teams
• Modified, altered, or recreated in any form
• Used as part of a company’s branding, marketing materials, or promotional content
• Used in a way that implies RECOVER endorsement of a product, service, or organization

Certification badges may not be used to suggest that:

• A course or program is “RECOVER-certified” unless formally authorized
• An organization is affiliated with or endorsed by RECOVER

Organizational Use

Organizations may reference RECOVER certification in text form (e.g., “Our team includes RECOVER-certified professionals”), but may not:

• Display certification badges in organizational branding or marketing materials
• Use badges in a manner that implies organizational certification or endorsement

Expiration and Revocation

Use of RECOVER certification badges must cease immediately if:

• Certification expires
• Certification is revoked
• The individual no longer meets certification requirements

RECOVER reserves the right to revoke badge usage rights in cases of misuse.

 Acceptable Use – Examples

• “Based on RECOVER Guidelines”
• “Using RECOVER BLS recommendations”

Prohibited Use – Examples

• “RECOVER-certified course” (unless authorized)
• “Official RECOVER training” (without approval)

Use of the RECOVER name must not imply endorsement, certification, or affiliation. When the RECOVER name is used, the full legal name of “The RECOVER Initiative” and a link to https://recoverinititative.org must be included. 

RECOVER Algorithms and Drug Dosing Charts are copyrighted and are not open-access.

Restrictions

RECOVER Algorithms and Drug Dosing Charts may not be:

• Modified or adapted
• Incorporated into commercial products or services

Educational Use

Use may be permitted when:

• Algorithms are used in their original form
• Proper attribution is provided
• No redistribution or commercialization occurs

Permission Required

Any use beyond the above requires prior written approval and an executed licensing agreement.

All uses of RECOVER copyrighted assets must include the following attribution:

“This image/table/algorithm is made available with the permission of The RECOVER Initiative (RECOVER) for educational and informational purposes only. ©20XX The RECOVER Initiative. All Rights Reserved.”

For 2024 guidelines, algorithms, and drug dosing chart use: ©2024

For 2025 newborn algorithm and drug dosing chart use: ©2025

Attribution must be clearly visible in:

• Presentation slides
• Training materials
• Publications

Use of RECOVER materials must not imply that RECOVER:

• Endorses a product, service, or organization
• Has certified or approved a course or program
• Is affiliated with a third party

Any commercial use of RECOVER materials requires prior written permission and an executed licensing agreement. Commercial use includes, but is not limited to:

• Paid courses (Online or in-person courses that are offered to learners free of charge or at a fee. This does not include conference lectures  that have been recorded by the conference organizer for future use)
• Book publications
• Consulting services
• Product integration

This section applies to individuals and organizations using RECOVER content outside of formal RECOVER certification or partnership programs.

This includes, but is not limited to:

• Veterinary professionals and clinical teams
• Universities, educators, and students
• Animal care providers (e.g., shelters, training facilities, pet care services)
• Pet owners and members of the public

Permitted Use

Individuals and organizations may:

• Reference RECOVER Guidelines in educational materials, lectures, and publications
• Quote or summarize RECOVER content with appropriate attribution
• Incorporate RECOVER principles into their own teaching or clinical discussions
• Use the RECOVER algorithms and drug dosing charts for educational and non-commercial use

Requirements

• Content must be accurately represented
• Proper attribution must be included (see Section 8)
• RECOVER must be clearly identified as the source of the material

Prohibited Use

Individuals and organizations may not:

• Use the RECOVER logo without permission
• Present RECOVER content as their own original work
• Modify RECOVER Algorithms and Drug Dosing Charts
• Suggest or imply RECOVER endorsement, certification, or affiliation
• Repackage RECOVER content as a proprietary product

Use of RECOVER materials by Certified Instructors is governed by separate internal policies and agreements.

Education Providers are defined as individuals providing lectures, webinars, podcasts, videos, and other media for educational purposes.

Permitted Use

Conference speakers and CE providers may:

• Reference RECOVER Guidelines in presentations
• Include RECOVER concepts, data, and recommendations in lectures
• Display excerpts of RECOVER materials for educational purposes

Requirements

• RECOVER content must be accurately represented and not altered in meaning
• Proper attribution must be clearly displayed on slides and materials
• Any use of RECOVER Algorithms and Drug Dosing Charts must follow Section 7

Prohibited Use

Conference speakers and CE providers may not:

• Use the RECOVER logo on slides, promotional materials, or certificates without permission
• Market sessions as “RECOVER-certified” or “official RECOVER training” or similar unless authorized
• Present modified or simplified versions of RECOVER Algorithms and Drug Dosing Charts as RECOVER materials (branding and copyright must be removed from independently created algorithms and drug dosing charts)
• Imply endorsement or partnership with RECOVER

Permitted Use

Organizations may:

• Use RECOVER Guidelines as a foundation for internal training programs
• Incorporate RECOVER principles into clinical protocols and staff education
• Reference RECOVER as a source in training materials

Requirements

• RECOVER must be clearly cited as the source of the content
• Content related to RECOVER materials must remain clinically accurate and consistent with RECOVER intent
• Internal training materials must not be presented as official RECOVER programs

Prohibited Use

Organizations may not:

• Use the RECOVER logo in internal or external materials without permission
• Brand internal programs as “RECOVER training” unless formally authorized
• Modify RECOVER Algorithms and Drug Dosing Charts for internal distribution
• Include the RECOVER logo, RECOVER name, and RECOVER copyrighted materials in internal commercialized training without approval

Use of RECOVER branding alongside another organization requires:

• Prior written approval
• Compliance with RECOVER brand standards

Requests should be submitted to:
in**@***************ve.org

Include:

• Description of intended use
• Audience and distribution
• Sample materials (if available)

RECOVER reserves the right to:

• Request removal of unauthorized use
• Revoke permissions
• Take action to protect its intellectual property

RECOVER may update this policy periodically. The most current version will be available on this page of the RECOVER website.